July 21, 2011
Facebook. Almost everyone uses it – college students, baby boomers, businesses, and even pets!
Now, thanks to the wonders of Facebook, West Michigan’s wonderful local farms and farmer’s markets have found a new way to reach out to audiences they just didn’t have before.
Many farms use Facebook to advertise specials. Creekside Garden and Gift Center, which posts something on its Facebook page each morning, recently offered this deal to its Facebook fans:
Freakishly Free Friday! Stop in today and say you saw this on facebook and get something absolutely free! Friday only!
Other farms take advantage of the opportunity Facebook provides to interact with customers. On Creswick Farms‘ Facebook page, you will find plenty of comments from Creswick’s 1,300+ fans. This interaction helps customers feel connected to those with whom they do business.
Robinette’s Apple Haus and Winery has a busier Facebook page than most. Robinette’s 2,800+ fans will find plenty of updates on goings-on at the farm, as well as other items of interest to the Robinette’s team, including articles from like-minded organizations.
These and other farms understand the importance of using Facebook to connect to new audiences. Gone are the days when farms and farmer’s markets depended on word-of-mouth and limitged advertising. Nowadays, social media sites like Facebook offer a new way to reach out for new business among audiences near and far.
So if you’re looking for something delicious and locally grown, check out the aforementioned Facebook pages, as well as these outstanding pages from other great local farms: